The Mansony Day

/ Category
/ Client
The Mansony Day
/ Year
2023
One of the fun parts of our job is to see how things are made, just like on the show “Lierac” on TV. Showing a new product is no longer enough. The audience wants to hear a story about them, to see why the products are loved and should be at home. This time, the story of the furniture, the people who make it, and the values that connect us to Vilmers: think about what we do, down to the last detail.

Ever wonder what it’s like to shoot fashion in the heart of New York? As a New York-based fashion photographer, I’ve been immersed in this vibrant, ever-evolving scene, and let me tell you—it’s as thrilling as it sounds!

New York isn’t just a city, it’s a canvas where fashion meets cinema, where the red carpets and runway shows blend seamlessly into the fabric of the city. The influence of Hollywood on our local fashion scene infuses glamour and drama into our aesthetic, setting a unique stage for photoshoots that you just can’t find anywhere else in the world. Whether I’m shooting at my studio or by the iconic palm-lined streets of Downtown New York or the breezy piers of Santa Monica, each location offers a backdrop rich with narrative potential, perfect for telling those high-fashion stories.

Moreover, NY’s fashion isn’t just about luxury brands strutting on Rodeo Drive, it’s also about the underground streetwear scenes and beachside boho-chic styles that make NY diverse. This blend creates a dynamic market for a fashion photographer, where each shoot promises new challenges and exciting opportunities to capture fashion in ways that resonate locally and globally.

The Essence of Fashion Photography in New York

Ever wonder what it’s like to shoot fashion in the heart of New York? As a New York-based fashion photographer, I’ve been immersed in this vibrant, ever-evolving scene, and let me tell you—it’s as thrilling as it sounds!

New York isn’t just a city, it’s a canvas where fashion meets cinema, where the red carpets and runway shows blend seamlessly into the fabric of the city. The influence of Hollywood on our local fashion scene infuses glamour and drama into our aesthetic, setting a unique stage for photoshoots that you just can’t find anywhere else in the world. Whether I’m shooting at my studio or by the iconic palm-lined streets of Downtown New York or the breezy piers of Santa Monica, each location offers a backdrop rich with narrative potential, perfect for telling those high-fashion stories.

Moreover, NY’s fashion isn’t just about luxury brands strutting on Rodeo Drive, it’s also about the underground streetwear scenes and beachside boho-chic styles that make NY diverse. This blend creates a dynamic market for a fashion photographer, where each shoot promises new challenges and exciting opportunities to capture fashion in ways that resonate locally and globally.

Conceptualizing

Collaboration with fashion brands during this phase is vital. Regular meetings and communication ensure that every detail is discussed—from the overarching theme to the specifics like model poses and props. This collaboration helps forge a strong connection between the images and the brand’s messaging, ensuring that the final photographs look spectacular and work hard to convey the brand’s identity and appeal to its target audience.

Behind the scenes